Carolina González is a graphic designer born in Monterrey, Nuevo León. In 2015 she founded the creative agency Happer (www.happer.mx) which specializes in creating branding, web designs, and development and digital marketing strategies in social media platforms.
She is pursuing her degree in MFA in Graphic Design at the University of Illinois at Urbana-Champaign. Her research at UIUC is based on how startup brands could effectively engage with their audience through storytelling on Instagram. In the future, Carolina seeks to continue working along with startup brands in order to create new ways of engagement in social media through design and storytelling.
